Today, 39% of the overall vacation trips are booked on the Internet. Email marketing is the most cost effective and easiest way to communication online.
Email marketing is an ideal complement for your website for a decent presence over the Internet. With one among the NGR's packages that fit your needs the most you'll be able to increase your online bookings and give a boost to your CRM strategy.
What are the benefits of email marketing for your e-tourism company or travel agency?
1. Increase your sales - First without doubt, sales. With email communications it’s quick , low cost and effective to send promotional emails to your clients so as to disclose offers. Unlike direct mail where design, printing and distribution not just costs lots of of money although takes lots of of your time, email marketing is extremely fast, low cost and effective. You may additionally automate activity, presumably as due to the cancelation or unexpected availability. No more empty flights or hotels. Appealing and last minute deals will make sure you are making sales. Thanks to NGR's email marketing platform, you'll be able to target a particular audience by creating distinctive emailing lists. So that you can point your email marketing campaign based on the audience and generate more sales. E.g : a cruise for senior citizens, or a visit to NYC for youngsters…
You may additionally relaunch your campaign in unique designs and formats and ensure it is more efficient by communicating the identical message twice.
2. Improve loyalty - In an extremely competitive sector just like tourism, you need to improve the loyalty with your customers by creating a relationship with them. With email marketing methods, you'll be able to build this relationship with your clients by sending them greetings or personalized birthday cards.
You'll be able to use email marketing for business to business relationship too, with your suppliers. Making people feel special by personalising communications and supplying a value similar to insider information and exclusive deals all enables to develop relations.
3. With email marketing you can make more practical use of eCRM activity with your clients. For Instance, if you know a consumer has booked Ski trips previously. Why don't you send them ski deals just before the season commencing. Should you know they travel to Kashmir, then why don't you send them deals around this destination? Further you can cross sell to your email marketing lists. Don’t forget to inspect your reports and refine your actions, you'll be able to check statistics similar to, the open rate, the number of clicks, the link which was clicked …
Reporting is a extremely essential component of an efficient email marketing campaign.
4. Gather email addresses - To gather email addresses and then build a database, listed here are a few tips to use:
Add a “subscribe” banner, your website visitors can subscribe on you mailing list. The indisputable fact that, they decide for it, they are going to be more receptive to your messages and will read your emails.
Gather the e-mail address while your clients are booking a vacation trip. They will fill a form and should tick the choice “I would like to be informed about promotions and news”.
Organising a contest between your clients. If they know that they might win a flight for instance, they will fill a form or sign up for your mailing list. Also organising a contest will create a favorable image for your company.
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