CRM solutions are available as cloud and enterprise models for organizations of all sizes and specializations. Ensuring you retain customers and convert leads is essential to stay afloat and grow in the long term.
Social CRM which is continually gaining in popularity is an effective way for everyone in your organization to track competitors and their offerings while simultaneously devising counter strategies. With conversation tracking tools which capture social conversations based on specific keywords, there are unlimited possibilities to gain a stronger foothold and understand customer mindsets.
CRM solutions also facilitate capturing each competitor and mapping their products to yours to enable accurate analysis of lost/ won deals.
Real-time analytics will facilitate devising instant steps to turnaround opportunities that are almost lost to competitors.
In addition, ensuring a consistent customer experience will also lead to low customer attrition and more word-of-mouth advocacy.
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