Marketing Automation has matured from a stand-alone "blasting" solution to a truly integrated communication medium. Many companies have been using stand alone-email blasting solutions for some time and are beginning to realize that the value of email marketing is dramatically improved when used in a "Nurture Marketing" fashion.
NGR has built a powerful yet easy to use solution the NGRPulse for B2B marketers that puts the power of nurture marketing in their hands in a manner that allows even the novice marketer to be successful. NGRPulse supports a variety of email marketing requirements from the most basic bulk email to the most advanced nurture marketing campaigns. Our pricing structure allows for companies large and small to take advantage of the same enterprise-level feature set that has historically been reserved for only the largest companies.
Core features of NGRPulse's B2B marketing automation platform:
- Drip-based marketing programs - multi-step email campaigns
- Trigger-based marketing programs - allow for automated email campaigns based on lead behavior
- Dynamic email marketing - automatically render content based on segments
- 100+ email templates to choose from
- Split A/B testing
- Email Scheduling and Campaign Calendar
- Auto-generated text version
- Integration with Spam Assassin
- Social Sharing widgets & forward to friend
- Simple HTML WYSIWYG editor
- White List management
- Email throttling and email calendar
- Sales-based emails
- Reports and tracking beyond the email open
- Advanced Bounce management
- Advanced list management
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