NGR's Blog

Thanks to the rapid growth of technology and an Internet savvy populating, building a dynamic and paperless franchise organization has become extremely easy and cost-effective. Today, a large number of growing franchise organizations are actively implementing technology solutions to create new revenue opportunities, streamline their operations and cut costs associated with paper-based processes. In fact, some of the fastest growing franchise concepts (with growth rates of over 40-50%) out there are more then 90% paperless and attribute a big part of their success to technology.

Current technology solutions can help to enhance all aspects of franchise operations including sales,marketing, operations, support, financials, customer management, training, supplies, etc. Implemented properly, they can provide franchisors and franchisees with the competitive edge necessary to win over new franchisees and customers while reducing costs to improve profitability. Lets take a look at some of the franchise operations that can be enhanced by leveraging technology.

When the money is tight, the general rule of thumb is that small businesses need to tighten their purse strings and draw back from efforts like marketing and advertising.

But what if companies actually spent more on their marketing when things were tough? Could marketing department managers just this to their bosses?

It is not a big secret that many small businesses falter not long out of the gates; with some reports stating more than three-fourths of businesses go under in their first year.

While the reasons can vary, one of the main reasons companies bite the dust early on is they do not understand what their special niche or true market really are. Without understanding these areas, many companies are doomed for failure.

Today, 39% of the overall vacation trips are booked on the Internet. Email marketing is the most cost effective and easiest way  to communication online.

Email marketing is an ideal complement for your website for a decent presence over the Internet. With one among the NGR's packages that fit your needs the most you'll be able to increase your online bookings and give a boost to your CRM strategy.

As marketers we are often so focused on new customer acquisition that we sometime forget to pay attention to the customers that we already have. That would be a massive mistake.

It costs 6-7 times more to acquire a new customer than it does to keep an existing one. You are 4 times more likely to close business with an existing customer than you are with a new prospect.

Integrating social media tools and online marketing extend your trade show presence far beyond the event itself. As an added benefit for these shaky economic times – their low cost help boost your overall trade show ROI.

Trade Shows – Relationship Marketing in Action

The B2B world is a perfect match for social media marketing. Why? Because both are all about building and nurturing relationships for long-term, ongoing loyalty. It’s not a quick-sell mentality. Trade shows give you the chance to meet your prospects and current clients face to face.

But don’t wait until the show and just see whoever turns up. Use these tips to generate pre-show interest in your company and pull prospects to your booth during the show. Then continue your marketing after the event with a clear follow-up plan.