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NGR's Blog

A weblog is an online, semi-personal journal offering the opinion and commentary of the authors.

Our blogs feature thought leadership on a wide range of business issues, with a particular focus on helping companies grow. Here you'll also find blogs about emerging technologies and career experiences from select employees. The opinions of the writers do not necessarily reflect the position of NGR on these subjects.

Web Experience Management for the Content Connected Enterprise

Learn how your organization can have Web Content and Experience Management that fits in to its overall content management strategy in a way that allows your teams to "work the way they do, using the tools they use today," so users aren't forced to use alternatives that don't fit the company's IT strategy.

As a massive amount of web content is produced on a daily basis, it's no surprise that consumers are demanding a custom, personalized experience when they interact with your website in order to help weed through and digest information. If they frequent your site, they may expect it will recognize them and display content relevant to them. Visitors also expect that your site will have extensive features and functionality no matter what device they are viewing it on.

At the same time, companies are looking to align and leverage content across a variety of communication channels both internally and externally, including how content is published on company websites, saving time and money, as well as improving corporate control and compliance. Finally, the goal of any content management solution must be to deliver a system that people use.  In order to do this, using these tools MUST be easy.

Unfortunately, the legacy of Enterprise Content Management (ECM) systems is one of complexity, both for implementers and users alike. If these systems don't incorporate the tools employees use in their everyday work habits, they won't be used – which is why for most organizations, email applications and shared drives are still the dominant form of "content management" and why many ECM technologies are best known as "shelfware". But there is an alternative, offering users a content management system that works the way they do today without the need for changes in business process or the use of multiple disparate applications to solve business problems.

NGRPulse is a powerful content hub that allows users to create, edit, review, and approve content. It offers version control, security, and audit trails. Companies that offer packaged solutions often fall short of meeting the needs of most organizations as they are highly unique.

NGRPulse is reliable, secure, and scalable… all features that enterprises require. NGRPulse also is very easy to use. It offers simple collaboration with basic file sharing both internally and externally and comes with integrated tools like email and other Office products. You won't need to learn several new systems, save and upload content to multiple locations, or constantly login to multiple tools.

NGRPulse provides users with easy ECM Solutions that "work the way they do, using the tools they use today," so users aren't forced to use alternatives that don't fit their company's IT strategy. With NGRPulse, your organization can become a "Content Connected Enterprise".

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Saturday, 23 November 2024