On Black Friday last year, 308 million people braved the crowds and the chaos at brick and mortar retail stores. $59.1 billion was spent throughout that weekend and $11.4 billion ended up being spent just on Black Friday 2012. This number is projected to increase by 3.1% in 2013. That’s a lot of commerce going on. Oh, and only 47% of the shoppers said they actually enjoyed it. So how will anything make shopping like that ever disappear?
Learn how your organization can have Web Content and Experience Management that fits in to its overall content management strategy in a way that allows your teams to "work the way they do, using the tools they use today," so users aren't forced to use alternatives that don't fit the company's IT strategy.
As a massive amount of web content is produced on a daily basis, it's no surprise that consumers are demanding a custom, personalized experience when they interact with your website in order to help weed through and digest information. If they frequent your site, they may expect it will recognize them and display content relevant to them. Visitors also expect that your site will have extensive features and functionality no matter what device they are viewing it on.
Engagement with customers and potential clients through digital marketing is easy to say but hard to achieve. There are numerous techniques that have emerged and digital marketers need most of them in order to develop a successful strategy for their enterprise.
Just as crucial as a modern car's engine, a modern Web CMS is serves as the motor and heart of every enterprise that wants to succeed with digital marketing. All of the planning and execution of digital marketing can be more efficient and effective.
Today, either your enterprise builds a resilient digital presence or it will not exist in your target’s mind. If your business does not have a widely distributed, multi-channel digital marketing presence, then your organization is probably undetected, unnoticed, unobserved and unperceived.
Let’s be honest, the market is tough and competitors are everywhere. Companies are investing more now than ever on digital marketing efforts to enhance their marketing strategy and brand awareness.
There are plenty of digital marketing tools for enterprises to build an online balanced marketing presence. Of course, having a smartly distributed brand presence through a cross-channel environment with consistency is key for reaching targeted consumers.
A few days back, one of my friends asked me to help him figure out, how he could send emails to his customers using an address like This email address is being protected from spambots. You need JavaScript enabled to view it.
Even I was not aware of how to do such a thing, when I joined this company 10 months back. Thanks to working on NGR Technosys, I was able to help my friend. He was relieved to find that establishing such an email address was very easy and cheap. And he could maintain it on his own.
Further, he wanted to send a marketing email to his customers every month and ensure that it gets delivered. His eyes lit up when I told him, that he could not only track, if the email got delivered, but also track which link (if any) were clicked by the users. This statistics could help him gauge the interest of his customers and help him do better marketing.
As his interest grew, I realized that many businesses have similar desires and difficulties, when it comes to creating an online presence. Hence, I am listing here, an overview to take your company online, the way NGR did (with some improvements).
