The relationship that you have with your target market is the cornerstone of your company’s success. And there’s no better way to build a relationship and provide great customer service than growing and nurturing an email marketing list. Email marketing provides you with a direct channel to create a relationship with your market and become the “go to” service or product in your category.
Email marketing breeds familiarity.
One of the biggest benefits of email marketing is that is creates familiarity between your company and your customers. There’s no denying that we live in a media heavy world between the Internet, television, smart phones and other forms of common technology. This means that there are more obstacles between your marketing message and your customers’ ears, eyes and attention.
With consistent email marketing, like our Blog Newsletter Broadcasts, you can be in front of your audience on a consistent basis. Even if your recipients don’t open your email message each week, your company name will be in front of them each and every time. This gives the impression that your company is there to stay and can be trusted.
Email marketing gives you an instant customer service channel.
As part of your email marketing list, your customers and prospects have an opportunity to reach you directly if they have any customer service needs. By replying to your email newsletters or marketing messages, they will be able to get in touch with your company easily. They won’t have to search for a contact number, find your website or fill out a contact form. This alone can give your audience the peace of mind knowing that their customer service problems can be handled quickly and easily. In addition, by integrating social media links into your email marketing messages you can offer yet another customer service channel in order to make your customers feel secure.
Email marketing is cost effective.
Your email marketing messages and newsletters can help solve a lot of potential problems for your clients. By educating them ahead of the fact, providing helpful content and being in contact with them on a consistent basis, you can help stave off a lot of customer service problems from the very beginning. This can help you reduce the time and energy spent on traditional customer service channels, which can save your company money.
Email marketing improves your online marketing efforts.
There are many ways to market your business online, and email marketing helps strengthen and improve them all. Blog posts go unread, Twitter followers stay low and Facebook groups refuse to grow unless you let your customers know that they are there. By using your email marketing list as the foundation for your online marketing efforts, you can promote your social and content platforms and grow your influence.
With email marketing as a customer service tool, you’ll build trust, save money and drive traffic to your other online engagement locations. Get started with your free trial of Boomerang Email Marketing.
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