Service businesses, especially companies in the Energy Sector, Are looking outside their usual stomping grounds for new customers…
Perhaps the volatility of the energy markets is driving them to seek new lands offering better stability and security. Perhaps the possibility of positioning their businesses in markets with little, or no, competition has many companies looking at around for bigger and better opportunities. Whatever the reason, there is a growing trend among energy service providers to seek opportunities globally.
But, How Do You Grow Globally
Bringing your business to market is all about putting the right message in front of the right audience at the right time. The trouble with marketing somewhere other than where you live is precisely that: You do not live there. How do you gain exposure? How do you know what messages will be well received? How do you know when those you want to deal with are ready to buy—if you even know who your real prospects are in the first place?
There are 2 options: get a consultant, or get a marketing automation system. Having been a consultant I have no desire to heap too large a pile of coals on my head. However, there is one truth I will confess: as a consultant, I was NOT cheap. I knew what the best options were, how to engage and how to get results. I also knew that my knowledge was well outside the scope of my clients—that is, they NEEDED me. And I charged for it.
A marketing automation system, like that of NGRPulse, does much of the work of a consultant.
The system literally educates those marketing into new territories by providing answers to key questions, such as:
- Which marketing campaigns are driving visitors to my website?
- Of those visiting my website, how often do they come and which products or services are they most interested in?
- Which of my competitors are checking me out, and what are they looking at?
- Who are the most relevant contacts at my prospects’ business?
- Whether prospects are at the right point in their buying cycle or not, how can my business stay top-of-mind (professionally and ethically) with my prospects from afar?
- When is the best time to commit sales resources to maximize my chances of converting my best prospects?
And one of the most interesting aspects of this information: it is gathered anonymously. No one has to fill out a form for you to know who they are, what they’re looking at, or how interested they might be.
Whether you plan to take your business to places where angels fear to tread, or if you’re staying close to home, a marketing automation system will keep you on top of your prospects, competitors ,and your advertising effectiveness—all for a lot less than I ever charged.
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