On Black Friday last year, 308 million people braved the crowds and the chaos at brick and mortar retail stores. $59.1 billion was spent throughout that weekend and $11.4 billion ended up being spent just on Black Friday 2012. This number is projected to increase by 3.1% in 2013. That’s a lot of commerce going on. Oh, and only 47% of the shoppers said they actually enjoyed it. So how will anything make shopping like that ever disappear?
Today, either your enterprise builds a resilient digital presence or it will not exist in your target’s mind. If your business does not have a widely distributed, multi-channel digital marketing presence, then your organization is probably undetected, unnoticed, unobserved and unperceived.
Let’s be honest, the market is tough and competitors are everywhere. Companies are investing more now than ever on digital marketing efforts to enhance their marketing strategy and brand awareness.
There are plenty of digital marketing tools for enterprises to build an online balanced marketing presence. Of course, having a smartly distributed brand presence through a cross-channel environment with consistency is key for reaching targeted consumers.
