Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. Call them the commandments of email marketing or call them best practices; here are 18 ideas to improve your delivery, open, and response rates.
Lead generation is an integral part of all B2B marketing teams and they are facing increasing pressure to address the complexity and fragmentation of marketing efforts.
Conventional marketing techniques are rapidly becoming ineffective. Marketing teams are constantly under pressure to deliver more qualified leads. Increasing marketing complexity, mandate to do more with less and converging pressures is pushing marketers to increasingly look for the technologies and tools to address these challenges and automate marketing operations. But most often organizations lack standardized marketing processes resulting in mis-alignments and inconsistencies. Coupled with frequent change of people in marketing departments companies routinely lose key lessons learnt and corporate memory. All this makes adoption of Marketing Automatons an imperative for marketing departments.
The following tips are sure're ways to successfully grow your email list.
GIVE MORE INFORMATION AND LESS PROMOTION.
It’s okay to email the occasional product promotion; after all, you’re a business with a product or service to sell. However, offer valuable information such as reports, blog posts, or videos in most of your email newsletters.
Email marketing is an extremely effective marketing medium in B2B business scenarios. Unlike consumer marketing where customers are innumerable, customers are easily identified and limited in any B2B. Since the number of people to be addressed is limited, and contact details obtained relatively easily, Email marketing can be leveraged with potent benefits to the organization.
In B2B Email marketing the fundamental principles of marketing continue to be relevant. It definitely pays off to spend some time thinking,formulating and documenting a email marketing strategy prior to initiating any customer communication.
While there's no denying email marketing works wonders for the general consumer, does it work in business to business sales and marketing campaigns?
Email marketing is an excellent and inexpensive way to incentivize existing and new customers to make a purchase. While it has its uses in consumer related sales, whether it applies in B2B (Business to Business) marketing and sales efforts remains somewhat uncertain. In order to clarify its benefits, its best to explain how it can not only help in B2B sales, but how it helps to increase a company’s market share.
Companies use email marketing as a tool to deliver product or service information directly to their existing or potential customers. In doing this, a company may include a market and industry newsletter, product or service specifications, information on product usage as well as a summary of a given customer’s account.
